No brand ends the life of a mascot after more than 100 years lightly. But will this “funeral” give people a new perspective on Planters? Mr. Peanut is dead. Planters killed off the mascot in a playful pre-Super Bowl ad that portrays him as a life-saving hero. The company “leaked” the ad early, generating a ton of buzz in the media, particularly on Twitter, well in advance of the game. Read what Leslie has to say about it.
The Mr. Peanut Super Bowl Commercial Lit Up Twitter, But It Could Still Backfire
